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A Local Dilemma – Part 1
I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my...
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PinPoint Launches Local Ad Agency Franchise
PinPoint Local, Inc. has announced the launch of a Local Internet Advertising Agency franchise that specializes in local marketing solutions including Universal Business Profiles, Local Search, Email...
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Marchex Announces Quarterly Dividends
Local online ad company, Marchex Inc. announced today that the company’s Board of Directors has declared a regular quarterly dividend in the amount of $0.02 per share on its common stock and $2.97 per...
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Centro Picks Up Real Cities
ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local...
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Study: Advertisers Baffled by Local Online Ad Practices
ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on...
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For Those Who Want the Deal Space to Die… Sorry
JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal...
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Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media
ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations...
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Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to...
Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on Tuesday, Jan. 15, at Street Fight Summit,...
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The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization
ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at...
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Nikki’s Picks To Click: Local Mobile, Minddrive, Online Education
ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
View Article5 Tips for Improving Ad Engagement and Driving ROI
ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet....
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